21 Oct VJ SALOMONE CONSUMER LINES DONATES €38,000 WORTH OF APPLAWS CAT FOOD
V J Salomone Consumer Lines Ltd, agents for Applaws Natural Pet Food, have recently launched another campaign wherein €38,000 worth of Applaws Cat Food were donated to various animal sanctuaries and organizations around Malta and Gozo.
This donation, to commemorate National Pet Day, was split between 15 sanctuaries, namely Animal Care, Animal Guardians, Animal Protectors, Carers for Stray and Abandoned Felines (CSAF), Cat Lovers Adoptions Welfare & Support (CLAWS), Felines Forever Assocation, Love for Strays, Stray Animal Support Group (SASG), Shiny Paws, Society for the Protection and Care of Animals Gozo (SPCA Gozo), Tomasina Cat Sanctuary and the H’Attard Stray Animal Support Group.
Other beneficiaries included the Animal Welfare Department, both in Malta and Gozo, and the Real Animal Rights Foundation who delivered the donations themselves to over 40 cat feeders.
The Marsa Local Council was also chosen as a beneficiary since this forms part of the company’s Corporate Social Responsibility initiatives towards the locality which embraces the organization as part of its community.
V J Salomone Consumer Lines Ltd has a tremendous amount of respect for these organizations and their sterling work in respect of animals in need. Although this donation is a drop in the ocean when it comes to the vast resources required on a daily basis by these organizations, it has still managed to reach around 5,000 cats which were given a total of 33,120 pouches of food.